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SEM

questions & answers

1. What is SEM and how does it benefit my company?

Search engine marketing, SEM, means paying Google or other search engines money for visibility. When people look for information about something that you could turn into a sale, you have to be seen.

When you are willing to pay Google, they will show a link to your website. Whenever someone clicks on your link, you pay Google a certain price. The price varies from a cent to tens of euros per click depending on how valuable the visibility for each term is. Actual prices are determined by a type of auction.

SEM is easy to do, but very difficult to master. If you don't know what you're doing, you could easily waste tens of thousands in a short period of time. Using the expertise of top-level professionals will always save you money and help you get more sales.

2. Why shouldn’t I do search engine marketing myself?

Search engine marketing is a great way to burn through your marketing
budget really fast – if you don’t know exactly what you’re doing.


Poorly planned and unprofessionally managed advertising on Google, Bing,
Yahoo etc. will likely have one of these two results:

  1. Lots of visitors but no increase in actual results (direct sales, quotation requests, call back requests etc.). Every cent spent is a cent wasted.
  2. A slight increase in results, but not worth the cost (for example 5000€ spent on advertising lead to two orders totaling 1000€)

Netello Solutions SEM always aims at the highest quality of traffic at the lowest possible prices.

3. Why should Netello Solutions take charge of my SEM?

Because of our expertise in every area of e-business we can objectively do what’s best for your business. You set the goal, we show you the solution.

Our experience of more than 15 years in the business has taught us a thing or two. To make the most of your website you never should rely on search engine marketing only. Usually, to get maximal results you need to combine search engine optimization, search engine marketing and conversion rate optimization.

This is exactly what separates us from our competitors. No other masters all areas like we do. We're the best Finland has to offer - contact us for definitive proof! 

Business has only two functions - marketing and innovation.
Milan Kundera

search engine marketing

Search engine marketing, when managed professionally, is a great way to increase visibility and bring more customers to your website.

There are two ways how people can find your website on Google. Usually the most efficient way is by making sure your website has great rankings on organic search results. This is possible when a professional does search engine optimization on a website.

The other way to be found on Google and other search engines is through paid advertising. SEM means paying the Google, Bing etc. for visibility. Basically a link to your website appears when people look for information using terms relevant to your business. You pay money each time anyone clicks on your link. The price varies from a single cent to tens of euros per click. High competition equals high prices and vice versa.

In order to get the best possible results you need to combine search engine optimization, search engine marketing and conversion rate optimization. Netello Solutions has more than 15 years of experience in all these and more. Please contact us - we'll help you reach the next level in e-business!

learn also about SEM Audit  >

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